Ideation Illuminations

Opposites & Opportunities: this technique is a creative approach to identifying opportunities by exploring contrasting concepts or ideas; we can discover innovative solutions or unique perspectives. Embracing opposites prompts a shift in mindset, fostering creativity and enables us to identify opportunities in areas past our initial reaction/ thoughts. It's a great tool for problem-solving and ideation, offering a fresh lens through which to view challenges and uncover new possibilities.

Challenging our own creative biases is essential for fostering innovation and growth. By confronting the assumptions and preferences that influence our creative decisions, we open ourselves up to new perspectives, ideas, and possibilities. This process allows us to break free from the constraints of familiarity and explore uncharted territories, leading to the discovery of novel solutions and breakthrough innovations. Ultimately, challenging our creative biases not only expands our creative horizons but also empowers us to create more impactful and meaningful work.